With so many companies, freelancers and software packages creating and maintain a website is easier than ever. Many retailers find that following the set up of their sparkling new website they just aren’t getting the kind of sales through that they’ve been expecting. Below are some ways to try and improve your website and turn those browser’s into buyers, you’ll be surprised at the similarities to your physical store.
1. Online Quality
Your store might have a certain character to it, or personality. Try and bring that through on your website! Use of high quality, high resolution images and a consistent theme will definitely attract the customer’s eye. Even better if the consistency sticks to that of the real world store, keeping a familiar feel to loyal customers. Not only that but keep it relevant. If you have different sections or categories make sure to emphasise them. If you sell shoes include images of footwear currently selling well, or ones you expect to be coming into season.
2. Give Consumers Choice
Several e-Commerce websites allow people to view what’s inside their wagon by way of a mini-cart purpose that they can hover over while perusing the merchandise pages. Nevertheless these mini-carts do not always paint the full picture of one’s activity. On the web customers use the wagon as some sort of keeping area wherever they park goods they are considering buying, and several online stores do not offer a dedicated take a look at site wherever clients can evaluate goods and budget. Alternatively they have to try this while serious in the checkout method, where in fact the emphasis must certanly be on buying, maybe not eliminating. By giving a dedicated checkout site, clients make all their buying choices in advance and are dedicated to actually buying as they complete their transactions.
3. Make it Easy to Add and Delete Things
Since clients use the shopping cart as a keeping area, it’s fair to believe that when they actually decide to buy, some goods will not allow it to be through the whole checkout process. As a dealer, it’s in your absolute best interest to facilitate this process. Enabling people to reset a product’s quantity to zero is a simple and instinctive way for them to make changes. While you might think that you are discouraging them from creating purchases, you are actually helping to help keep them targeted about what they really want and can logically buy.
4. Show online delivery fees EARLY
Most clients show complain when they arrive at the last stages of a checkout and start to see the delivery costs. It’s one of many top reasons people reject their shopping cart late in the process. Displaying delivery fees, also projected, early on somewhat increases over all transformation rates. Additionally it is a good way to influence free delivery as a large marketing/sales incentive for shoppers.
5. Keep online customers targeted
Developing a step-by-step, easy to navigate checkout method maintains customers dedicated to completing the purchase. Quite simply, do not keep them with lots of different presents or product pages, which decreases the likelihood of ending the sale. Most importantly, never request exactly the same data twice, especially for registered users. Active delivery handles and different kept data must certainly be filled out automatically to reduce the entire friction in the checkout process.
About Opus Retail Solutions
Opus Retail Solutions specialise in providing Retail, Wholesale, & Integrated e-Commerce Solutions through its Software suite Opus Retail Manager. The entire EPOS operation is managed from Opus’s Headquarters in Belfast, Northern Ireland, along with regional development and support offices in the UK. Opus has been developing software for over 30 years and was one of the first Windows based EPOS systems in 1997. Opus Retail Manager is hardware independent and we offer hardware depending on client requirements, policy or budget.
The key to Opus’s success lies with its ongoing investment in Research and Development and Training to keep our Software products and services and staff world class. Services range from specifying client requirements to providing custom modifications, system implementation, training with a special emphasis on after-sales support so our customers can get the most from their system. The Company invests c £100k pa in R&D to ensure it’s software remains world-class.
The entire Opus operation is managed from Opus’s Headquarters in Belfast, Northern Ireland, along with regional development and support offices in the UK and Russia. Opus has partners all over the world and currently ships the software in five languages. Please contact us if you would like to discuss a partnership.
Although our Retail Manager Software and services procedures have evolved over the years from DOS through Windows enabling us to stay ahead of the curve, our core objective is still to provide innovative, best in breed, easy to use and robust EPoS solutions, no matter what the industry, the size or the individual need.